"Anne Coffee" brand belongs to Zhengzhou, the Friends of the Enterprise Management Consulting Co., Ltd., founded in October 2010, named from the founder Annie and her team behind and loyal member of friend. Anne coffee spiritual symbol is "happiness, freedom, equality, sharing", the company team in each partner are passed this spirit, but also infected with every customer. The company is committed to creating "brand operations + management consulting," the new practice-based business model, relying on the experience of the management team mature and chain operations in the fast moving consumer goods areas to advisory services anchored to actual marketing as a means to the product as the core competitiveness force, lead and promote coffee consumption of new ideas. After several years of brand heritage Anne coffee, its brand "small coffee" as a new strategic direction turned out, it certainly makes Annie coffee at the coffee shop in the field of micro become a leader. "Quick coffee" is the rapid consumption of coffee and coffee Anne modes, namely water bar-style coffee shop for a new definition. This is the first time this type of coffee practitioners coffee consumption patterns are defined, is Anne coffee as the next leader of this segment formats absolute evidence. Annie "small coffee" is the commercial brand name of "fast coffee" in the industry category Anne coffee registration, to build China's first brand quick coffee fields. 3 Anne coffee first proposed water bar style mini coffee shop business model is the development trend of the times, a new product line with market rules. Currently on the market is not similar competitors, and the modes of Anne coffee were adequate market research, the model has a long-term vitality. Furthermore, even if there is a latecomer to follow, Anne coffee unique cooperative business model and superior quality is a latecomer unmatched.